2016 /// SHOWREEL

Client: Internal

We've been doing the impossible in digital since 1996, creating the experiences of the future. Our canvas is the rubble where “the way it’s done” once stood. Here's a glimpse of what we've been doing at Wrecking Ball.

Adobe Systems Headquarters Interactive Installations

Client: Adobe

Adobe Systems wanted the experience of visiting their HQ to be something truly worthy of their brand. So they asked Wrecking Ball to design & develop two immersive interactive experiences - Behance Discovery and Adobe Patent Innovation - delivered via touchscreen video walls and video monitor arrays.

Adobe Create Magazine

Client: Adobe

Adobe Create Magazine is Adobe Systems' flagship digital publication. Leveraging Adobe Experience Manager, and Adobe Digital Publishing Suite since 2012, Wrecking Ball is responsible for the design & production of articles for all editions of the magazine on multiple devices, in an ongoing collaboration with the Studio Team at Adobe.

Lykan Hypersport

Client: W Motors

Dubbed as the "first Arabian super car", and set in history with its cameo in "Furious 7" the Lykan Hypersport paved the path for others to follow in its footsteps. With only a handful of other platforms built in similar specs to the Lykan, the amount of attention that the Hypersport has attracted was inevitable.‬

HipChat by Atlassian Featuring Wrecking Ball

Client: Atlassian

As avid users of Atlassian’s HipChat, we were delighted when they asked us to create a video explaining how a digital agency uses it in its daily workflow. Instead of employing the typical approach of creating a “talking head” type piece, we chose to “show, rather than tell” and produced a dynamic, visually compelling video that demonstrates HipChat in action by following our team members during a typical day at work.

Adobe Snackables: Mobile-to-Mobile Workflows

Client: Adobe

Seeking new ways of getting the word out about new features in their Creative Cloud applications, Adobe’s Product Marketing team asked Wrecking Ball to conceive, design, and animate a series of short, “snackable” videos for use in PR and social communications. By watching the videos, existing customers and interested prospects can learn about the new product features in under 60 seconds, and the short, succinct format proved ideal for use in product reviews and social sharing.

OXBOARD Product Highlight

Client: OXBOARD

The revolutionary OXBOARD is simple to use, extremely maneuverable and fast. Plus it’s 100% electric! Discover for yourself the fun and convenience of this personal transporter.

Adobe Creative Cloud: Product Preview for Designers

Client: Adobe

This video, with it's friendly, casual style, helped introduce the benefits of the Creative Cloud subscription service when it was first announced. Our goal was to show Adobe Evangelist and Illustrator Paul Trani in a real-world situation, in which he uses Adobe tools to create something on the fly when he was "out and about" and then seamlessly continue the project back in his studio.‬
 

Photoshop Touch for iPad Editing On-the-Go with Brian Yap

Client: Adobe

This customer testimonial video for Adobe Systems showcases how Creative Director Brian Yap uses Adobe mobile apps on the go. By blending Brian's interview with footage of the Photoshop Touch mobile application in action, we were able to convey the value proposition of the app in a compelling way which strongly resonated with Adobe's user base.

‪#‎TEDxTeen‬ 

Client: Adobe

See how Project 1324 used art to spark change and amplify creative voices at ‪#‎TEDxTeen‬. Project 1324 is an Adobe corporate responsibility initiative that supports and inspires a global community of young creatives - ages 13 to 24 -  to use creativity as a force for positive change.

 

Startup Memories / The Beginning of Photoshop 

Client: Adobe

In this documentary, the founders of Adobe Photoshop - John Knoll, Thomas Knoll, Russell Brown, and Steve Guttman - tell the story of how an amazing coincidence of circumstances came together at just the right time 20 years ago to spawn a cultural paradigm shift unparalleled in our lifetime.

Pagani Huayra | God of Wind

Client: Prestige Imports

We took a more traditional approach to this film as we wanted to focus on two main concepts of the product while keeping the focal point on the vehicle itself. Our concept was to show the relationship between the lust of the Pagani and how that reflects real life experiences.

Sixt Rent-a-Car Art Project

Client: Sixt Rent-a-Car

We had the opportunity to work with Sixt Rent-a-Car on a unique project in Wynwood, Miami's infamous design district. One of Sixt's latest offerings to their massive fleet of cars is their new "Fantasy Line" which offers drivers the opportunity to experience a car that is unique and has a story behind it. With that, Sixt called upon @rendawriter, a hand written Wynwood artist that scribed Miami themed words and phrases on a Mini Cooper. 

Norwegian Cruise Line Holiday Campaign

Client: Norwegian Cruise Line

Shot on location on Norwegian Breakaway with GoPro and Canon 5D cameras. Using a variety of lenses and capture speeds, the video tells the story of free falling through one of NCL's Breakaway's enclosed slides. Having gone through the slide the camera then pans out to spell the word JOY. No 3D was involved in the project, just a lot of fancy shooting, Photoshop and After Effects love.

UFC Show Package 

Client: UFC / FOX
 

2010 /// SHOWREEL

Client: Internal