After brainstorming on various possibilities, we landed on something practically every family can relate to. Cooking and recipes. It’s pretty common to have favorite recipes kept in a variety of places – written on recipe cards, contained within a library of cookbooks, or even on random scraps of paper handed down from generations. What if we could show people how to use Adobe Scan and Acrobat Pro to consolidate all their recipes in an editable PDF, both for for reference at home and to easily share with family and friends?

We approached celebrity chef Tyler Florence of television’s Food Network, who has a both a huge following and a warm, relatable personality. He loved the idea, and agreed to star in a video, to be created by our award-winning film/video production team, in which he demonstrates the use case while cooking up some of the dishes shown in the recipes. This gave us his validation as well as amplification to his millions of followers on Instagram, Facebook, TV, and beyond.

To make the video even more authentic, we filmed in Tyler’s home kitchen rather than in the professional set-up that he usually employs. We wanted to drive home the point that “you too can easily do this at home”.