Data Visualization Across 25 Brands in 150 Countries

Democratized data presented in an interactive and quick usable format eliminating the need for hundreds of ‘useless’ reports.

OVERVIEW

Creating a Visual Experience to Analyze Global Data

Services

App Design
Content Strategy
Data Analysis
Experience Design
Information Architecture
Market Research
Strategy Alignment
UX Design
Workshop Facilitation

Estee Lauder, a prominent Global Enterprise, faced a common challenge; a multitude of consumer-related dashboards and reports, built across teams globally, in different regions. As a result, extracting valuable insights and data had become a cumbersome and time-consuming process, if achievable at all. Working with Estee Lauder we tackled this complex issue to streamline and enhance its consumer data reporting capabilities into two separate interactive dashboards to view data globally or segment down to a regional view.

THE CHALLENGE

Fragmented Reporting Across 25 brands in 150 Countries

Like most Global Enterprise companies, a proliferation of consumer-related dashboards and reports were organically built across The Estee Lauder Companies (ELC) using PowerBi & Tableau to report on numerous metrics and audiences, across their 25 brands in 150 countries. The fragmented reports differ in data sources, consumer definitions, metrics calculations, & visualization platforms. Comparing regional data was almost impossible leaving knowledge gaps for product and marketing teams.

THE SOLUTION

Creating a Captivating Suite of Data Dashboards

To respond to the fragmentation, ELC engaged Wrecking Ball to design a visually based suite of Data & Analytics Applications that a Data Scientist could use, and even better a Marketer. The suite of tools provided ELC new guidance, visually, allowing for critical product and marketing decisions by combining the datasets with real time filtering from a global to regional view, with segmentation on views never seen before.

THE RESULT

Streamlining Data Insights

The impact of Estee Lauder’s data transformation has tangible results throughout the organization. The company’s commitment to data consistency and accessibility has yielded substantial improvements in operational efficiency and cost-effectiveness. By eliminating duplicative efforts and optimizing resources, Estee Lauder has not only reduced operational costs but also redirected valuable resources towards strategic endeavors.

This effort has shifted the organization towards data-driven decision making and has fortified the company’s position as an agile industry leader, ready to navigate the ever-changing beauty landscape with precision and responsiveness. Estee Lauder’s success story serves as a compelling example of how a comprehensive data transformation can not only resolve challenges but also empower an organization to thrive in a competitive global market.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. Founded in 1946, the company has built an unrivaled portfolio of more than 25 prestigious brands, including Estée Lauder, Clinique, MAC, Bobbi Brown, La Mer, and Aveda. With a commitment to innovation, sustainability, and philanthropy, The Estée Lauder Companies continue to inspire and empower consumers worldwide. The company operates in approximately 150 countries and territories, dedicated to delivering superior products and services that meet the diverse needs of its customers. For more information, visit www.elcompanies.com.

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