Discover Modern Creative Storytelling with Adobe Experience Cloud
Leveraging Adobe Experience Cloud to revolutionize Adobe Discover’s digital experience and creative storytelling.
OVERVIEW
Revolutionizing Adobe Discover’s Digital Experience
Services
A/B & Multivariate Testing
AEM
Content Strategy
Data Analysis
Experience Design
Information Architecture
Localization and Globalization
Market Research
Motion Graphics
Workshop Facilitation
AEM
Content Strategy
Data Analysis
Experience Design
Information Architecture
Localization and Globalization
Market Research
Motion Graphics
Workshop Facilitation
Adobe Discover, part of Adobe Creative Cloud, serves as a content hub for users of Adobe applications such as Photoshop and Illustrator. It provides a rich array of content including tutorials, tips, inspiration, and live streams. Tasked with a significant upgrade, Wrecking Ball was chosen to migrate Discover to the latest version of Adobe Experience Cloud, redesign the platform’s user journey, and integrate new features to enhance user engagement and extend content reach.
THE CHALLENGE
Overhauling an Essential Resource Hub
Adobe Discover faced the challenge of modernizing its platform to keep pace with evolving user needs and technological advancements. The migration to latest version of Adobe Experience Cloud was necessary to utilize the latest features and improvements. Additionally, the platform required a fresh design, new components, and advanced syndication tools to ensure that content could be effectively distributed both on and off the website.
THE SOLUTION
A Comprehensive Upgrade and Integration
Wrecking Ball addressed these challenges with a strategic approach to modernization. We migrated Adobe Discover to the latest version of Adobe Experience Cloud, significantly improving its performance and scalability. Our team redesigned the platform, creating a new content strategy, custom components, and developed a suite of syndication tools to enable content integration into email and directly within Adobe applications, enhancing overall content distribution.
Your Strategic Partner for Adobe Experience Cloud
At Wrecking Ball, we are a proud partner of Adobe to bring you unparalleled expertise in Adobe Experience Cloud solutions. Let us help you leverage the full potential of Adobe’s tools to transform your digital presence and drive impactful results.
THE RESULT
Enhanced Engagement and Global Reach
The overhaul of Adobe Discover led to substantial improvements in user engagement and global accessibility. The platform became the second most visited digital property after Adobe.com, reflecting its increased relevance and popularity. Personalized content and localized versions in French, German, and Japanese broadened its reach, ensuring a more inclusive experience for users worldwide.
ADOBE Inc (Adobe) is a technology company that specializes in creating digital media and digital experience products and services. The company offers a range of software and solutions. Its products and services are used by creative professionals, knowledge workers, students, marketers, application developers, consumers and enterprises to create, manage, deliver, measure, optimize, engage and transact with compelling content and experiences spanning devices, personal computers, and media. The company markets its products and services to enterprise customers through own sales force and local field offices. It distributes products through distributors, mobile app stores, hardware bundle customers, systems integrators, independent software vendors, value-added resellers, software developers, retailers, and original equipment manufacturers (OEMs). Its business operations are spread across the Americas, Europe, the Middle East and Africa, and Asia-Pacific. Adobe is headquartered in San Jose, California, the US. For more information, visit www.adobe.com.
